Starting an eBay business for dummies

Introduction About this book What you're not to read Foolish assumptions How this book is organized Icons used in this book Where to go from here 1. Launching your business on eBay Getting down to bidness (er, business) Deciding what to sell Getting what it takes to sell Making your auctions run more smoothly 2. The finer points of eBay selling Finding where to sell your stuff Fixed-price sales on eBay Types of eBay auctions Running your auction Listing violations 3. Cool eBay tools My eBay The about me page eBay seller services 4. Safe selling equals profitable sales Is what you want to sell legal? Trading violations Taking action : what to do when someone breaks the rules 5. Expanding sales with an eBay store Online stores galore Your eBay store name Setting up shop Running your store Dressing up your listings Making a sale pt. II. Setting up shop 6. Finding merchandise to up your profits Dollar stores Discount club stores Garage sales Going-out-of-business sales Auctions Goodwill, Salvation Army, and resale shops Freebies Salvage : liquidation items, unclaimed freight, and returns True wholesale merchandise Resale items on eBay Consignment selling 7. Pricing your items to sell The easy way : eBay search Useful publications Online sources of information Authentication services 8. Establishing a base of operations : your Web site Free Web space, a good place to start Paying for your Web space What's in a Web site name : naming your baby Registering your domain name (before someone else takes it) Marketing your Web site (more visitors = more business)

Pt. III. Business is business, time to get serious 9. Software built for online auctions Considering tasks for automation Managing your business with online resources and software 10. Dollars and sense : budgeting and marketing your sales Listing your items eBay's optional listing features eBay's cut of the action 11. Setting up listings that sell Writing winning text Your eBay photo studio Taking good pictures Using a scanner Image-editing software A home for your images HTML and you 12. Providing excellent customer service Meeting your customers Communicating with your customers 13. Working your PayPal account and collecting your money It doesn't get any simpler : money orders Pay me when you get this : cash on delivery The check's in the mail : personal checks Hold this for me : escrow service I take plastic : credit cards 14. Shipping your items : sending them fast and saving money Finding the perfect shipping carrier : the big four Protecting packages with Universal Parcel Insurance Coverage pt. IV. Your eBay back office 15. Getting legal : understanding taxes and licenses Types of businesses Taking care of regulatory details 16. Savvy record keeping, keeping the tax man at bay Keeping the books : basics that get you started Records Uncle Sam may want to see Bookkeeping software QuickBooks : making bookkeeping uncomplicated 17. Building an eBay back office The warehouse : organizing your space Inventory : keeping track of what you have and where you keep it The shipping department : packin' it up The mail room : sendin' it out