Section I. Creating corporate strategy and creating design strategy : Design value: a framework for measurement / Thomas Lockwood
Analytic enhancements to strategic decision-making: from the designer's toolbox / Ravi Chhatpar
Corporate strategy: brining design management into the fold / Frans Joziasse
Design with heart / Robyn Waters
Innovation, growth, and getting to where you want to go / Ryan Jacoby and Diego Rodriguez
Section II. Implementing design strategy : Design strategies for technology adoption / Alonzo Canada, Pete Mortensen, and Dev Patnaik
Strategy for the real world / Kevin McCullagh
Developing tangible strategies / Laura Weiss
Managing the evolution of Microsoft's hardware business / Andy Cargile and Ken Fry
The best strategy is the right strategy / Sohrab Vossoughi
Section III. The design imperative in consumer goods / Claudia Kotchka
Visual thinking: a leadership strategy / Mark Dziersk
From lock-in to lock-out: using design to create fiercely loyal customers / Jeremy Alexis
Law meets design: transforming valuable designs into powerful assets / Joshua Cohen
Measuring the future brand effect of graphic design / Gert Kotchka and Jos Vink
Design managers as company strategists: the power of the eighth S / EunSook Kwon, Michael Cooper, and Joe Synan
Section III. Cases in design strategy : A new airplane for a new world: the Boeing 787 Dreamliner / John Barratt and Ken Down
Designing for the times / Joe Duffy and Eric Block
Delivering success through design: reinventing the batting helmet / Dave Franchino
How we developed "Communicating caterpillar: on voice" / Bonnie Briggs
Navigating a sea change / Lauralee Alben
Solving the right problem: a strategic approach to designing today's workplace / Arnold Craig Levin.
