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Ads to icons: how advertising succeeds in a multimedia age
Ads to icons: how advertising succeeds in a multimedia age
Author
Springer, Paul
Publisher
Kogan Page
Publication Date
c2007
Language
English
Book
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Description
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NoveList
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Table of Contents
From the Book
Rethinking mass media
Widening formats
Events-driven
Shaping product experiences
Digital persuasion
Online spaces
The new media landscape
The new job landscape
Closer
Where advertising stops...and marketing begins.
Excerpt
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Subjects
Subjects
Advertising
Advertising -- Case studies
Advertising campaigns
Advertising campaigns -- Case studies
More Details
ISBN
9780749449360
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