Corporate culture: the ultimate strategic asset

Part 1. The role of corporate culture and culture management in organizational success

Corporate culture : the invisible asset

Culture management foundations

Culture management process and tools

Part 2. Management of the key dimensions of corporate culture

Managing the customer orientation dimension of culture

Managing the people orientation dimension of culture

Managing the performance standards and accountability dimension of culture

Managing the innovation and change dimension of culture

Managing the company process orientation" dimension of culture

The dark side of corporate culture

Part 3. Leading culture management and transformations

Leading culture management and culture transformations.