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Wonder woman: marketing secrets for the trillion-dollar customer
Wonder woman: marketing secrets for the trillion-dollar customer
Author
Ellwood, Iain
Publisher
Palgrave Macmillan
Publication Date
2008
Language
English
Book
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Table of Contents
From the Book
Introduction: marketing to women makes business sense
The female brain
Women's primary characteristics
Researching women's needs
Generation Y women
Generation X women
Baby Boomer women
Marketing communications
Effective brand experience design
Touchpoint improvement.
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Subjects
Subjects
Market segmentation
Target marketing
Women consumers
More Details
Contributors
Shekar, Sheila
ISBN
9780230201606
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