Soda politics: taking on big soda (and winning)

What is soda? Why advocacy is needed

Sodas and health

The soda industry and how it works

Targeting children

Targeting minorities and the poor

"Softball" marketing tactics: recruiting allies, co-opting critics

More "softball" tactics: mitigating environmental damage

"Hardball" tactics: defending turf, attacking critics

Advocacy: soda caps, taxes, and more.