Lifestyle marketing: reaching the new American consumer

The basis for competitive lifestyle market segmentation strategies

Lifestyles and decision making

Purchasing behavior

Changing values and lifestyles

Subcultural segmentation and targeting changing lifestyles of the singles market

Targeting the changing lifestyles of children, tweens, teens, and college markets

Targeting the changing lifestyles of the senior market

Culture and targeting the changing lifestyles of the Black and Hispanic markets

Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets.