Designing B2B brands: lessons from Deloitte and 182,000 brand managers

Book Cover
Author
Martinez Onaindia, Carlos
Publisher
Wiley
Publication Date
c2013
Language
English
Book
 Show Edition
Available from another library (library use only)
Where is it?
Place Hold

Description

Loading Description...

NoveList

Published Reviews

Subjects

Subjects
Branding (Marketing)
Branding (Marketing) -- Management
Brand name products
Brand name products -- Management
Corporate image
Design
Electronic books
Logos (Symbols)
Logos (Symbols) -- Design
Management
Trademarks
Trademarks -- Design

More Details

Contributors
ProQuest (Firm)
Resnick, Brian,1974-
ISBN
9781118457474
9781118554432

Staff View

Loading Staff View.