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The fast path to corporate growth: leveraging knowledge and technologies to new market applications
The fast path to corporate growth: leveraging knowledge and technologies to new market applications
Author
Meyer, Marc H
Publisher
Oxford University Press
Publication Date
2007
Language
English
Book
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NoveList
Published Reviews
Table of Contents
From the Book
IBM rises from the ashes
A framework for action
Segmenting markets for growth
Understanding user needs
Creating design concepts, prototyping, and validating design choices
How Honda innovates
Product line and platform development
Honda's Element comes to life
Business model innovation
New brand and product line development at Mars
Making the business case
Executive decision making
Leading teams to growth.
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Subjects
Subjects
Business planning
Corporations
Corporations -- Growth
Creative ability in business
Electronic books
Growth
Management
Marketing research
Market segmentation
New products
New products -- Management
Success in business
More Details
Contributors
ProQuest (Firm)
ISBN
9780195180862
9780198039945
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