American business, 1920-2000: how it worked

Introduction : eighty years of relentless change

ch. 1. The 1920s : motor vehicles and modern management

ch. 2. Overview : the financial system

ch. 3. The 1930s : Depression, consumers, and the case of Procter & Gamble

ch. 4. Overview : women in business

ch. 5. The New Deal and World War II, 1933-1945 : regulation and decentralization

ch. 6. Overview : African Americans in business

7. Toward a peak of prosperity, 1945-1973 : RCA and color TV

ch. 8. Overview : industrial chemicals and pharmaceuticals

ch. 9. 1973-2000 : slower economic growth, franchising, and the case of McDonald's

ch. 10. Overview : computers, Silicon Valley, and the Internet

Epilogue : themes of an era : 1920-2000.