Foreword: Discovering what it means to be a fundraiser / Lynne Twist
Part 1: Planning for success and preparing your team. Creating a fundraising plan ; Hiring and training development staff ; Engaging your board ; Volunteer fundraising
Part 2: Building your toolkit and tracking progress. Prospecting and donor research ; Donor databases and CRM ; Measuring impact : data, stories, and organizational dashboards
Part 3: Individual donors. Grassroots fundraising : building your donor pyramid ; Major donors : building relationships, making the ask, and stewardship ; Direct mail : the ins and outs ; Year-end, annual appeals, and membership campaigns ; Event-based fundraising ; Runs, walks, and rides : community-based fundraising ; Fundraising across the generations : millennials, baby boomers, and more
Part 4: Online fundraising. Maximizing website donations ; Fundraising with email ; Social media and crowdfunding for your cause ; Appendix: Practical tips for key social media platforms ; Mobile fundraising
Part 5: Foundations. Research, getting in the door, and securing an invitation to apply ; Government grants ; Writing a winning LOI and proposal ; Tracking progress and reporting back.
Part 6: Corporate support. Sponsorships ; Cause marketing partnerships ; In-kind fundraising and media sponsorship
Part 7: Unlocking social enterprise. Earned income strategies
Afterword: Finding your path.
