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The best digital marketing campaigns in the world: mastering the art of customer engagement
The best digital marketing campaigns in the world: mastering the art of customer engagement
Author
Ryan, Damian
Publisher
Kogan Page
Publication Date
c2011
Language
English
Book
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NoveList
Published Reviews
Table of Contents
From the Book
The rapid evolution of (digital) marketing
Dockers 'pants dance'
The truth about smart
Doritos Hotel 626
Lynx Primal Instinct
Rage against the Machine for Christmas number one
Pizza Hut iPhone application
The Photographic Adventures of Nick Turpin
TurboTax Super Status
The Spoonful
In an Absolut world
Wario Land 'Shake It' YouTube shake-up
WALL-E
The Best Job in the World
Star Trek
Shadow Napping
The Ozometer
Playing the City
Lost in Space
Online as it happens
The Ephemeral Museum
Pepsi Makes Your Day
12 cams create your rainbow
World Malaria Day Twitter war
Break the cycle
Barack Obama 2008 presidential campaign: the 15 swing states
Looking forward to a creative digital future.
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Subjects
Subjects
Advertising campaigns
Advertising campaigns -- Case studies
Internet marketing
Internet marketing -- Case studies
Management
Marketing
Marketing -- Management
Social media
More Details
Contributors
Jones, Calvin
ISBN
9780749460631
9780749460624
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