Design-driven innovation : an introduction
Design and meanings : innovating by making sense of things
Radical pushes : placing design-driven innovation in the strategy of a firm
Technology epiphanies : the interplay between technology-push and design-driven innovation
The value and the challenges : why companies do or do not invest in design-driven innovation
The interpreters : doing research with the design discourse
Listening : finding and attracting key interpreters
Interpreting : developing your own vision
Addressing : leveraging the seductive power of the interpreters
The design-driven lab : how to start
Businesspeople : the key role of top executives and their culture.
