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Truth, lies, and advertising: the art of account planning
Truth, lies, and advertising: the art of account planning
Author
Steel, Jon
Publisher
Wiley
Publication Date
1998
Language
English
Book
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Table of Contents
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Subjects
Subjects
Advertising
Advertising -- United States
Advertising agencies
Advertising agencies -- Customer services -- United States
Advertising campaigns
Advertising campaigns -- United States -- Planning
Customer services
Planning
More Details
ISBN
9780471189626
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