Presidential campaigning in the Internet age

Introduction: The Paradox of Digital Campaigning in a Democracy

1996: Mass-Mediated Campaigning in the Nascent Internet Age

2000: Experimentation in the Internet Age

2004: The Paradigm Shift

2008: Networked Campaigning and Controlled Interactivity

2012: Data-Driven Networked Campaigning

Conclusion: Shifting Practices of Political Campaigns and Political Culture.