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12 simple steps to a winning marketing plan
12 simple steps to a winning marketing plan
Author
Larkin, Geraldine A
Publisher
Irwin
Publication Date
c1992
Language
English
Book
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Table of Contents
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Subjects
Subjects
Decision making
Direct marketing
Management
Marketing
Marketing -- Decision making
Marketing -- Management
Marketing -- Planning
Marketing research
Planning
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ISBN
9781557382979
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