Creating the viewer: market research and the evolving media ecosystem
Description
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Subjects
Subjects
Case studies
Marketing
Methodology
Research
Television broadcasting
Television broadcasting -- Marketing
Television production companies
Television production companies -- Marketing
Television programs
Television programs -- Marketing
Television programs -- Marketing -- Case studies
Television viewers
Television viewers -- Research
Television viewers -- Research -- Methodology
Marketing
Methodology
Research
Television broadcasting
Television broadcasting -- Marketing
Television production companies
Television production companies -- Marketing
Television programs
Television programs -- Marketing
Television programs -- Marketing -- Case studies
Television viewers
Television viewers -- Research
Television viewers -- Research -- Methodology
More Details
ISBN
9781477316511
9781477329061
9781477329061
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