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The new emerging market multinationals: four strategies for disrupting markets and building brands
The new emerging market multinationals: four strategies for disrupting markets and building brands
Author
Chattopadhyay, Amitava
Publisher
McGraw-Hill
Publication Date
c2012
Language
English
Book
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Table of Contents
From the Book
Acknowledgments
Introduction and overview
Choosing consumer segments and expanding internationally
Strategic competency building
International expansion through acquisitions
Brand-building strategies and road map
Building brand awareness on limited budgets
Building perceptions of high quality, leadership,and trust
Global brand associations and architecture
Managing a global or regional brand
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Subjects
Subjects
branding
Branding (Marketing)
Business & Economics
Commerce
Internet resources
Marketing & Sales
Planification stratégique
Strategic planning
Stratégie de marque
More Details
Contributors
Batra, Rajeev
Ozsomer, Aysegul
ISBN
9780071782906
9780071782890
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