From the Book - 1st North American ed.
Signature Value / Paola Antonelli
Brand New Britain? / Jonathan Woodham
Branding = Distinctive Authenticity / Stefano Marzano
Brand Associations through Advertising / Charlotte Cotton
Diesel - For Successful Branding? / Jane Pavitt
Wolf Brands in Sheep's Clothing / Russuell W. Belk
2. Ties that Bind: Brands, Consumers and Businesses / Patrick Barwise, Andrea Dunham and Mark Ritson
Why Do we Buy Counterfeits? / Kent Grayson
Consumer Proactivity / Mark Ritson
Japanese High-School Girl Brand / Sharon Kinsella
At Home with the Joneses / Jane Pavitt
3. All the World's a Store: The Spaces of Shopping / Aaron Betsky
Packaging Petroleum / Helen Jones
From Object to Experience / Guy Julier
Great Mali of the People / Andrew Bolton
Supermarket Futures / Rachel Bowlby
4. Branding the Individual / Jane Pavitt
Moving Things / Celia Lury
Thinking with Things / Celia Lury
Hello Kitty / Gareth Williams
Brand Not-So-New / Alison Clarke
5. Point of Purchase? / Gareth Williams.
