pt. 1. Taking advertising apart. The persuasion model
Why we don't pay attention to advertising
pt. 2. The psychology of communication. Learning and attention
How we process communication
Problems with getting attention
pt. 3. Emotion and consciousness
Our adaptive subconscious
pt. 4. Decisions and relationships. Decision-making
The power of metacommunication
The subconscious seduction model
pt. 5. Taking a fresh look at advertising. Under the radar
The hidden power of new media
Legal, decent, honest, and truthful?
How to spot subconscious seduction.
