Red coats of another sort: the colonies to the Civil War
The rouge badge of courage: the Civil War to the twentieth century
Speak softly and carry a lip stick: 1900-1918
The glossed generation: the 1920s
Beauty is your duty: World War II
The red menace: the 1950s
The cosmetic counterculture: the 1960s
Never mind the lipsticks: the 1970s
Glossed in space: the 1980s
Smells like teen lipstick: the 1990s
The you tube: the new millennium
Epilogue: Mask and you shall receive.