Scenarios: the art of strategic conversation

1. 1965 to 1990 : five discoveries in Shell

2. Three competing paradigms in strategic marketing

3. The business idea of an organization

4. Dealing with uncertainty

5. Scenarios and the business idea

6. Scenario planning in organisations

7. The practitioner's art

8. Articulation of the business idea

9. Competitive positioning

10. Scenario development

11. Option planning

12. The management of change

13. Planning processes

14. Guiding the strategic conversation.