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Understanding communication research methods: a theoretical and practical approach
Understanding communication research methods: a theoretical and practical approach
Author
Croucher, Stephen Michael, 1978-
Publisher
Routledge
Publication Date
2015.
Language
English
Book
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Table of Contents
From the Book
Introduction
Research ethics
The social scientific paradigm
The interpretive paradigm
The critical paradigm
Literature review
Data
Evaluating research: warrants
Hypothesis and research questions
Ethnography
Interviewing
Focus groups
Qualitative data analysis
Content analysis
Surveys
Descriptive statistics
Inferential statistics
Experimental design
Rhetorical criticism
The process of critique.
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Subjects
Subjects
Communication
Communication -- Research -- Methodology
Methodology
Research
SOCIAL SCIENCE / Media Studies
SOCIAL SCIENCE / Methodology
SOCIAL SCIENCE / Research
More Details
Contributors
Cronn-Mills, Daniel
ISBN
9780415833110
9780415833103
NoveList
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