From the Book - First edition.
Part 1. The 5 clues to spotting the next Starbucks : the differences that make the difference
Why aren't there any Starbucks stores in Italy?
"Most everything I've done I copied from somebody else"
When the copycat gets copied
How John Mackey's vision saved Whole Foods from drowning
How Ray Kroc's McDonald's trumped Burger King with superior entrepreneurial management and execution
Finding the next Starbucks "by walking around"
Part 2. How to profit from the next Starbucks
or the last one : the investment and business opportunities
Dream big: start your own
Investment strategies from Buffet to Thiel
Buy the "next Starbucks" at the IPO
Finding the next tailwind to ride
Appendix I: "From poverty to poverty in three generations"
what to do when the founder departs the scene
Appendix II: A quick guide to making money in the franchising business