How to spot the next Starbucks, Whole Foods, Walmart, or McDonald's before its shares explode

Part 1. The 5 clues to spotting the next Starbucks : the differences that make the difference

Why aren't there any Starbucks stores in Italy?

"Most everything I've done I copied from somebody else"

When the copycat gets copied

How John Mackey's vision saved Whole Foods from drowning

How Ray Kroc's McDonald's trumped Burger King with superior entrepreneurial management and execution

Finding the next Starbucks "by walking around"

Part 2. How to profit from the next Starbucks

or the last one : the investment and business opportunities

Dream big: start your own

The franchise approach

Investment strategies from Buffet to Thiel

Buy the "next Starbucks" at the IPO

or before

Catch

or create

a tailwind

Finding the next tailwind to ride

What's next

Appendix I: "From poverty to poverty in three generations"

what to do when the founder departs the scene

Appendix II: A quick guide to making money in the franchising business

Appendix III: DavidsTea.