ESPN: the making of a sports media empire

Introduction : An ESPN culture

From the Entertainment and Sports Programming Network to ESPN

SportsCentury: programming public sport history

ESPN the magazine and Page 2: paper and digital sports pages

ESPN original entertainment: branding authority across genres

ESPN films: "unprecedented documentary series" by "filmmaking originals"

Grantland: ESPN's Miramax

Conclusion : From Frontline to the bottom line

Appendix A. The Entertainment and Sports Programming Network's first press release

Appendix B. SportsCentury top one hundred athletes of the twentieth century

Appendix C. SportsCentury panel.