Marketing to the new super consumer: mom & kid

Introducing the new super consumer

mom & her kid

How did this happen?

Life stages of the four-eyed, four-legged consumer

Mom and kid motivators, or, Getting to win-win

The decision-making process of 4i4l

The mom & kid 4i4l consumer as a market

How the 4i4l thinks

Marketing to the 4i4l

Developing insights

researching your 4i4l

How to intercept your consumer

the 4i4l and its media

Rules of engagement

how to communicate

Exciting your consumer

Some surprise 4i4l examples.