The future of music: manifesto for the digital music revolution

Music like water : the future of music is mobile, diverse, and ubiquitous

A digital music primer

Music today

The ubiquity of water

Utilities

Music : a product or service?

Wild card : the universal mobile device (UMD)

2. Our top-10 truths of the music business

3. Futurizing some popular music industry myths

4. The future of music marketing and promotion

Traditional radio : the death of the DJ

Internet radio and podcasting : the infinite array of choices

Satellite radio : the return of the DJ

Music television : what a lovely ride it was

Sponsorship : the lure of cool

Direct marketing : knowing your customers

Video games : targeting players with new music

Cell phones and wireless : direct marketing on steroids

Marketing lessons from the porn business

5. The future of music distribution and acquisition

The demise of the CD

The end of the replacement cycle

The changing face of music retail

The future of music retailing

What not to do : the criminalization of file-sharing

6. The digital kids and the changing marketplace

The 'net generation'

File-sharing

Too much money

Mixed messages : have your cake and eat it?

Oldies but goldies

Music companies must embrace the digital future

7. A new music economy

Long time gone : a perfectly broken system

Pennies from heaven

Independent labels

Live performance and touring merchandising

Mixtapes, MP3 Blogs, and file-sharing

CD pricing

Singles pricing

Compensation

Music like water : why can't file-sharing be a winner for everybody?

New operating mantras

New licensing approaches

A digital utility license for media companies

A new type of music company

8. How technology will rewire the music business

Historical perspectives

Technology in the hands of artists

The ravages of free

The digital chastity belt

Honey vs. the stick

Music recommendation music recognition

Digital A&R empowerment

Upgradeable music : try-and-buy models

Integrated music experiences

9. Mega trends that will impact the future of music

The accelerating pace and scope of diversity

The changing paradigms of work and leisure

The unobtrusive expansion of technology

The overload of information and media

The surveillance society and concerns of privacy

Heart over brain

10. Onto the future.