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EMS public information education and relations
Author
Publisher
Pearson
Publication Date
[2015]
Language
English
Description
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Table of Contents
From the Book
Preface
About the Authors
About FESHE
Chapter 1. Value of Public Information, Education, and Relations
Objectives
Overview
Key Terms
What Would You Do?
Introduction
Definitions and Differentiation
Public Information
Public Education
Public Relations
Multiple Audiences
Stakeholders
Partners
Public
Employees
Press
Be the Expert
Define the Position
Facts and Figures
Local System Designs
Regional and State Interactions
Lines of Authority
Benefits Gained from Time Invested
Short-Term Gains
Long-Term Gains
Chapter Review
Summary
What Would You Do? Reflection
Review Questions
References
Key Terms
Chapter 2. Principle of Marketing
Objectives
Overview
Key Terms
What Would You Do?
Introduction
Basic Concepts
Marketing Defined
How Marketing Relates
Essential Functions
Marketing Environments
Microenvironment and Macroenvironment
Economic Forces
Demographic Forces
Financial Forces
Competitive Forces
Analyze Your Agency's Situation
Strengths
Weaknesses
Opportunities
Threats
SWOT Action Plan
Marketing Research
Seven Steps
Research Techniques
Data Analysis
Targeting
How Decisions Get Made
Targeting Messages
Inform, Persuade, or Remind?
Marketing Control System
Chapter Review
Summary
What Would You Do? Reflection
Review Questions
Reference
Key Terms
Chapter 3. Public information and Education Tool
Objectives
Overview
Key Terms
What Would You Do?
Introduction
Four-Step Process
Determine Your Message
Identify Your Audiences
Craft the Message
Consider Content
Deliver the Message
Chapter Review
Summary
What Would You Do? Reflection
Review Questions
References
Key Terms
Chapter 5. Audience Identification
Objectives
Overview
Key Terms
What Would You Do?
Introduction
Stakeholders
Who Are Your Stakeholders?
Examples of Stakeholders
Partners
Who Are Your Partners?
Targeted Public Groups
Who Are Your Public Groups?
Personnel
Friendly Press
Chapter Review
Summary
What Would You Do? Reflection
Review Questions
Key Terms
Chapter 5. Categorizing Messages by Type and Audience
Objectives
Overview
Key Terms
What Would You Do?
Introduction
System Component Identification
Facilities
Equipment Fact Sheets
Apparatus Fact Sheets
How to Identify Personnel
Levels of Service
System Design
When 9-1-1 Is Called
Response Procedures
Agency Capabilities
Agency Financing
Ongoing Sources of Income and Expenses
Special Sources of Income and Expenses
Capital Improvement Funds
Special Programs
Nonemergency Programs
Community Partnerships
Public Safety Classes
Agency Accomplishments
Differentiate Noteworthy Versus Newsworthy
Standards Mel or Exceeded
Correctly Reporting Major Incident Facts
Making Minor Items Newsworthy
Recognizing Achievement
System Improvements
Chapter Review Summary
What Would You Do? Reflection
Review Questions
Key Terms
Chapter 6. Craft and Message
Objectives
Overview
Key Terms
What Would You Do?
Introduction
Write to Your Audience
Stakeholders
Partners
The Public
Personnel
Writing to the Medium
Reports
Oral Presentations
The Press
Web-Based Messages
Using Data to Add Context
Financial Impacts
Then-Versus-Now Comparisons
Trends
Projections
Tell the Story
Actions Taken Versus Actions Considered
Testimonials
Human Interest Stories Quotes
Photos
Video
Chapter Review
Summary
What Would You Do? Reflection
Review Questions
Key Terms
Chapter 7. Deliver the Message
Objectives
Overview
Key Terms
What Would You Do?
Introduction
Oral Presentations
Opportunities
Speaking Tips
Written Presentations
Maintain Relationships with Local Print Media
Writing Reports
Creating Brochures and Pamphlets
Community Newsletter
Audio Presentations
Maintain Relationships with Radio Stations
Radio News
Upcoming Events
Providing Audio Files
Public Service Announcements
Video Presentations
Maintain Relationships with Local Television
Using Local Cable
Producing Your Own Video
Distributing Videos
Internet Presence
Keeping the Agency Website Up to Date
Blogs
Announcing Web and Social Media Updates
Chapter Review
Summary
What Would You Do? Reflection
Review Questions
Reference
Key Terms
Chapter 8. Press Release
Objectives
Overview
Key Terms
What Would You Do?
Introduction
Using Press Releases
Breaking Stories
Announcements
Features
Inverted Pyramid Construction
Boilerplate Language
Writing Leads
Essential Ingredients
Economy of Words
Paint a Picture with Words
Headlines
Clear Writing
No Wasted Words
Action Verbs
Stand-Alone Nouns
Using Quotes
Clichés
Feature Stories
Purpose
Construction
Chapter Review
Summary
What Would You Do? Reflection
Review Questions
References
Key Terms
Chapter 9. Create & n Information Culture in Your Agency
Objectives
Overview
Key Terms
What Would You Do?
Introduction
Tools for Success
Define Your Authority
Public Relations Plan
Engage Partners
Empower Agency Staff
Assess Impacts
Active Observers
Ongoing Evaluation of PR Plan
Report to Superiors
Chapter Review
Summary
What Would You Do? Reflection
Review Questions
References
Key Terms
Glossary
Index
Excerpt
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Author Notes
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More Details
Contributors
ISBN
9780135074633
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