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Target marketing for the small business: researching, reaching, and retaining your target market
Target marketing for the small business: researching, reaching, and retaining your target market
Author
Pinson, Linda
Publisher
Upstart Pub. Co
Publication Date
1993
Edition
2nd ed.
Language
English
Book
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Table of Contents
From the Book - 2nd ed.
How to survey the market
Protecting your idea
The use of questionnaires
Testing the market
Evaluating the competition
Finding your target market
Product or service
Place
Pricing
Promotion
Packaging
Customer service
Customer satisfaction
Communication.
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Subjects
Subjects
Marketing
Small business
Small business -- United States -- Marketing
More Details
Contributors
Jinnett, Jerry
ISBN
9780936894515
NoveList
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