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Marketing semiotics: signs, strategies, and brand value
Marketing semiotics: signs, strategies, and brand value
Author
Oswald, Laura
Publisher
Oxford University Press
Publication Date
2012
Language
English
Book
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Table of Contents
From the Book
Introduction
Semiotics in the world of goods
Marketing semiotics
Mining the consumer brandscape
Brand discourse
Mining the multicultural brandscape
The semiotics of consumer space
New directions in marketing semiotics.
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Subjects
Subjects
Branding (Marketing)
Communication in marketing
Marketing
Semiotics
More Details
ISBN
9780199566495
019956650
9780199566501
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