Back to top
View the classic catalog.
Languages & Display
English
Español
Display
Everett Public Libraries
Dark Mode
Navigation
Website
Get a Card
Events
Online Databases
Help
Location and Hours
Contact Information
Catalog Help
Sign in
Your Account
Library Home Page
Library Hours & Location
Change Catalog
Display Options
Languages
English
Español
Sign Out
Look for
Keyword
Title
Start of Title
Series
Author
Subject
Call Number
Advanced Search
in Library Catalog
in Online Collection
in Articles & Databases
in Lists
in History & Archives
in Combined Results
Search
Browse
»
Tourism Marketing for cities and towns: using branding and events to attract tourism
Tourism Marketing for cities and towns: using branding and events to attract tourism
Author
Kolb, Bonita M
Publisher
Elsevier/Butterworth-Heinemann
Publication Date
c2006
Language
English
Book
Show Edition
Available from another library
Where is it?
See Full Copy Details
Place Hold
Add to List
SHARE
Description
Loading Description...
NoveList
Published Reviews
Table of Contents
From the Book
Tourism to cities and towns
Marketing theory and the external environment
Tourism product analysis
Strategic analysis
Segmenting and targeting potential tourists
Tourist purchase behavior
Tourism research
Packaging the tourism product
Branding tourism destinations
Advertising and public relations
Sales incentives, direct marketing, and website development
Trade promotion, budgeting, and collaboration.
Excerpt
Loading Excerpt...
Author Notes
Loading Author Notes...
Subjects
Subjects
City promotion
Marketing
Tourism
Tourism -- Marketing
More Details
ISBN
075067945
9780750679459
Staff View
Loading Staff View.
Loading, please wait
...