This is why we can't have nice things: mapping the relationship between online trolling and mainstream culture

I. Subcultural origins, 2003-2007 : 1. Defining terms: the origins and evolution of subcultural trolling ; 2. The only reason to do anything: lulz, play, and the mask of trolling ; 3. Toward a method/ology

II. The "golden years," 2008-2011 : 4. The house that Fox built: anonymous, spectacle, and cycles of amplification ; 5. LOLing at tragedy: Facebook trolls, memorial pages, and the business of mass-mediated disaster narratives ; 6. Race and the no-spin zone: the thin line between trolling and corporate punditry ; 7. Dicks everywhere: the cultural logics of trolling

III. The transitional period, 2012-2015 : 8. The lulz are dead, long live the lulz: from subculture to mainstream ; 9. Where do we go from here? The importance of spinning endlessly.